Consulting
Elevate your sales force with smarter strategies.
Companies in the Pharmaceutical Industry have fewer and fewer resources to meet increasingly challenging objectives. In particular, as part of their promotional effort, it is essential to ensure that the work of the sales force is optimized, with robust commercial and marketing strategies.
HOW OUR CONSULTING SERVICES CAN ASSIST YOUR BUSINESS
HEALTHCARE PROFESSIONAL ACCOUNTS SEGMENTATION & TARGETING
Evaluate the awareness of therapeutics of different diseases and understand the positioning and usage that physicians go through with the same therapeutics.
PROMOTIONAL STRATEGY
Define the best approach for your current and future portfolio, ensuring that each product is supported by robust and tailored marketing and sales strategies, leading to improved market performance and sustained growth throughout the product lifecycle.
PATIENT OPPORTUNITIES
Boost product performance and market share by analyzing patient data at regional and Primary Care Unit levels, identifying high-growth potential accounts.
TERRITORIAL ALIGNMENT & OPTIMIZATION
Ensure territories are optimally aligned for balanced workload and maximum coverage, enhancing sales efficiency. Analyze territory data to redesign territories and use geographic information systems for visual mapping and planning.
SALES FORCE SIZING & STRUCTURE
Ensure your sales force is the right size and structure for cost-effectiveness and goal achievement. Start with a SF Effectiveness Assessment to identify strengths, weaknesses, and opportunities for improvement.
SALES FORCE EVALUATION MODEL
Analyze sales data and performance metrics to define KPIs and objectives, with a fair and motivating incentive compensation plan.
Our Competitive Intelligence team is focused on helping clients gain a strategic advantage by delivering actionable insights into the competitive landscape.
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Our aim is to guide clients in developing unique strategies that enhance their positioning and strengthen their competitive advantage within the pharmaceutical sector.
PROMOTIONAL DYNAMICS
A comprehensive study across medical specialties and pharmacies, evaluating the recall of promotional activities across communication channels. Provides feedback from healthcare professionals and measures competitive positioning via NPS and Share of Voice analysis.
2PHARMA INVESTMENTS
Track pharmaceutical industry investments by therapeutic area, with data from transparency platforms. Analyze competitor segmentation, identify top-invested physicians and events, and monitor investment trends in HCPs and other entities.
SPLIT BY INDICATION
An in-depth report on the prescription sources of specific molecules by pathology and specialty, gathered from a representative sample of pharmacies. Offers a clear picture of prescribing habits across regions and medical fields.
Contact Us
Let's transform the future of healthcare 2gether.
Avenida 25 de Abril de 1974, 15 - Piso 0, A/B/C
EdifÃcio Cyprium
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2795-195, Linda-a-Velha
Algés, Portugal
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+351 211 307 542